4 SEO Mistakes you Need to Stop Making
Is your blog properly set-up and you’re tired of no one ever interacting with your well-crafted content?
With over 2 trillion search queries on Google alone, search engines keep updating their algorithms to ensure that users find relevant content in record time.
Your SEO practices are definitely central to how well your website ranks in result pages whenever users run search queries using keywords that are related to your niche.
So, if search engine crawlers or bot must index and give your website a good ranking, here are 4 SEO mistakes you must never make again:
#1: Not updating your existing content
Though the most common strategy for increasing website traffic is often to create and curate new content that are audience tailored, there is still a lot you can do with your existing content.
Even though you created content with the intention of them being evergreen, it is important you realise that the constant change in users’ preferences and online habits can make them obsolete over time.
When this happens, search engine crawlers will rank other more relevant content higher than it and make it less for users to interact with your content.
To avoid this, map out strategies for revising these existing contents. From time to time, identify those that are relevant to trending niche-topic or those that are least performing.
Optimise them by using more relevant keywords, re-writing part of text, finding more appropriate tags, and of course editing the meta description.
#2: Using a non-responsive design for your website
Wondering what a non-responsive website design is all about?
A non-responsive website design is simply one that is not adaptable across most internet enabled devices. It is often suited for just desktop users. With mobile devices topping the chart of the most used internet enabled devices, there is a higher chance that a larger percentage of your target audience are mobile device users.
You might want to consider switching making your website more responsive if you are really serious about improving your SEO ranking because algorithms of search engines like Google are now designed to favour responsive websites. Basically more mobile-friendly, responsive websites are better optimised to improve user experience.
· Creating content that truly corresponds with the topic and keywords you have chosen
· Using only relevant internal and external links and ensuring that your back links are not broken.
· Publishing original content. Search engines consider duplicated content as spam and have serious penalties for black hat tricks.
Investing in content creation is always rewarding because even if search crawlers fail to identify poor content, users will definitely avoid re-visiting sites that offer contents that are irrelevant to their search query.
#4: Wrong keyword practices
From keyword stuffing to irrelevant keywords and too generic keyword, wrong keyword practices generally affect the ranking of your website and web pages. So, rather that randomly using keywords that seem appropriate, make the extra effort required to find relevant keywords.
Tools like Google Keyword Planner, SEMrush, and Moz Keyword make it easier to determine what long-tail keywords and single keywords that your target audience is more likely to use in their search queries.
Remember, optimising your website is central to its overall performance. There are a good number of plugins to help ensure that that you stay updated on the best SEO practices.
However, if you feel that you cannot handle it on your own, reach out to SEO experts. Remember, every dime spent on SEO is never wasted.
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