GETRESPONSE REVIEW: HOW IT WORKS, PRICING AND REVIEW
Hi, welcome to my blog. In this article, I give an honest review of the getresponse email marketing platform, getresponse features, getresponse pricing, and all you need to know to make an informed decision
Table of Contents
WHAT IS GETRESPONSE
Getresponse is an excellent choice when it comes to deciding on the platform that can help out with your email marketing, as well as web hosting. It is one of the oldest tools when it comes to email marketing. However, its efficiency and ease of use have not diminished. It is safe to say that the more this tool ages, the more its features and horizons are being expanded. Interestingly, Getresponse won the award from Website Magazine as the second-best email marketing tool in the year 2011. This says so much about its global relevance. With Getresponse, you have the avenue to automate your email marketing with the ever-effective feature, “autoresponder”. Alongside this, the platform can serve as a means of hosting domain names for your websites.
Summarily, Getresponse is a total package of online marketing software that helps you grow your audience base, interact with clients, and in the end, boost sales. Getresponse goes beyond handling your email marketing, it covers every other aspect of the online marketing strategy you might want to embark on.
Getresponse offers quite a number of marketing automation tools that give you the opportunity to design your workflow. As you rightly know, this will save your company a lot of time and energies can be channeled to other aspects of your business. What are these Getresponse features that endear it to tons of business owners? Let’s take a cursory look at them.
GETRESPONSE FEATURES
Getresponse comes with the best features that make your online marketing experience a cinch (quite easy). We’d start with one of the major functions of Getresponse which is Email Marketing.
EMAIL MARKETING
It is one thing to create emails, it is another thing to create alluring emails. If you have had to open certain emails simply because of their outlook, you will understand what it means to make your emails- both the content and outlook, striking. Getresponse presents an ample opportunity of building emails that catch your subscribers’ attention.
- Email creator and Editor- with this feature, you do not necessarily have to create your email designs from scratch except it is your sole desire to do that. Getresponse comes with 120+ pre-designed email templates that you can choose from. Asides from this, you can preview each of the templates to see if it syncs with the outlook you envisage. There is a special feature called the Drag and drop email editor that makes editing easy. This feature helps you to add other special elements such as your products, images, and videos to the created emails. You just need to drag the contents on the canvas and edit them.
- Autoresponders – the building block of automation is the Getresponse Autoresponders. This feature makes it easy to schedule your email deliveries after they had been created. This Autoresponder gives room for dynamism in your email marketing process. You decide when you want the mails to be delivered to your subscribers. You can deselect the days you do not want the emails to go out. Just like you do with your alarm clock settings. The most interesting part of this feature is the travel time toggle. When you activate this option, mails are delivered to each recipient at their local time.
- List management: building up different lists is important for effective email marketing. These lists will differentiate between the type of campaigns you send to different customers based on their interactions with your website. With the Getresponse List management, you are assured of carrying out this effectively. This feature segments the group of people based on the sign-up forms on your website (the sign-up form feature will be discussed later). This will enable you to create personalized campaigns that will meet the interests of the subscribers. Right on this list management feature, you can check through the profiles of your subscribers. This will give you a better insight into the specific needs of your subscribers.
- Transactional Emails: if your business has to do with running an e-commerce website, this tool comes in handy for you. A customer might visit your website to purchase a product. He then adds the product to his cart with the aim of proceeding with the transactions later. However, due to one thing or the other, he forgets to come back to the cart. This tool will send a reminder email to him to proceed with the transactions. Getresponse’s transactional email feature also issues receipts to customers after every transaction. It is also commendable enough that this feature can be automated.
- Email analytics: it is of no use if, after all the process of creating the email and sending it, you are not sure of the statistics of the email- whether it was successfully delivered, how your subscribers received it, and its overall performance. With Getresponse’s email analytics, you can review the different campaign analytics. You get to see the opening of the campaigns and their click-through rates. You can see the number of people who unsubscribed and the complaints each campaign got. This will help you determine how to get better in your email marketing process.
Also Read: SENDINBLUE REVIEW: HOW IT WORKS, PRICING AND REVIEW (A MUST READ)
GETRESPONSE SIGNUP FORMS
The sign-up form is as important as the email marketing features. Without having a list of subscribers, there is nowhere to send your emails. This is why it has included this in its tools. With this form, you can obtain the information of your subscribers (mainly email, phone number, and more). This can be done by embedding forms created on your website. Just like the email creator templates, there are pre-designed templates that you can use in creating these forms rather than building from the scratch.
After this, you publish it on your webpage. Getresponse also has the hosting feature that can help you host this from its servers or you can get your web designer to run the task for you.
GETRESPONSE LANDING PAGES
A landing page is another substitute for the sign-up form. You use landing pages when you do not want to go through the rigors of embedding your form on a web page or your website. With getresponse landing page, you get to design both your form and web page all on the same page Getresponse understands the fact that not everyone who visits your web page will be willing to fill in their details into the sign-up forms. When they get into the landing page, their details are retrieved. Getresponse has been seen to be one of the best, if not the best landing page tool when it comes to email marketing and sales funnel. As usual, building this landing page is a snap, all thanks to the drag and drop editor.
GETRESPONSE WEBSITE BUILDER
We have a lot of marketing tools and software that deal with email marketing but not many of them can build a website. If you need to build a simple website on the go, Getresponse got you covered. It might not be as dynamic as the web that was actually built but you can be sure that all the basic features a website needs to have will be present. There are web templates that you can choose from to make the process easy. With the drag and drop editor, you can build it up to your desire.
Other features include-
A/b testing -With this Getresponse feature. You can test the various email campaigns and landing pages. Then, you go for the best version.
E-commerce store where you can sell your digital or physical products.
Getresponse Webinars that allows you to host webinars, you can also host scheduled live webinars, which attendees can attend without knowing that it is prerecorded.
Getresponse Conversion funnel
GETRESPONSE EMAIL AUTOMATION
The goal of every email campaign is to see people getting to the end of the campaign where a specific call to action is stated. Therefore, if you want to generate more sales, you should leverage the marketing automation features of Getresponse. You would need to create a workflow that meets your goal.
The autoresponder tool has been earlier mentioned as one of the email marketing tools that helps you to send emails to your lists of subscribers automatically.
GETRESPONSE PRICING AND PLANS
Getresponse makes available a free plan and 4 paid plans- the basic, plus, professional, and max.
Getresponse Free Plan
Subscribing to the free plan gives you lifetime access to email marketing, landing page builder, and website builder for 500 contacts. This means that you would be able to use some features of Getresponse as long as your list of contacts is 500 or less. Therefore, if you are just getting started with your business, you might want to consider going for this. However, it is important to note that the features are limited. It will not make provision for all the amazing features you have been reading about Getresponse. The main limitation of the Getresponse free plan is that you won’t be able to make use of the Getresponse autoresponder
Basic Plan – $19/month.
This is the lowest paid plan. Here, you only have access to one user account. Its features include;
- All Email marketing tools
- Unlimited landing pages
- Automation templates
- Unlimited lead funnel
- 1 sale funnel
- Autoresponder
- Basic customer service
Plus Plan – $59/month
All the features in the basic plan including:
- 1000 subscribers
- 3 users including yourself
- Webinar tool with up to 100 participants, unlimited webinars, and 3 hours of recording storage
- Unlimited lead funnels
- 5 sales funnels
- 5 automation workflows
- Over 150 integrations with third-party platforms.
Professional Plan – starts from $99/month
However, if you are paying for 12 months, it is available at $81.18/month; for 18 months, it goes for $69.30/month
All the features in the Plus plan including;
- Unlimited automation
- E-commerce features
- Web push notifications
- Unlimited funnels
- 5 additional team members
Max/Custom Plan
This is the premium feature plan. To get the price for this, you have to request for a customized quote.
Features
Everything in the Professional plan, including:
- Webinars with up to 300 attendees, unlimited number of registrations, unlimited live webinars, 6 hours of recording storage.
- 10 users including yourself in one account
- Transactional emails
- Access to campaign and deliverability campaigns
- 24/7 dedicated customer support including live chats
One important thing to note however is that all the paid plans come with a 30-day free trial. With that, you can decide if you want to proceed with the plan.
GET RESPONSE PROS AND CONS
Why exactly should you use Getresponse?
This is where you get to see how beneficial it is to go for Getresponse when it comes to everything that has to do with email marketing.
- Smart list automation: It is of a truth that some email marketing tools have the list management feature. However, Getresponse’s list automation comes in a more dynamic way than most tools. You can add a list of conditions that helps you classify your subscribers automatically.
- Google and Social media ads feature: Right from your Getresponse account, you can run your google ads, Facebook, and Instagram ads. You would not have to shuffle between going to your Facebook or Instagram account and coming back to your Getresponse account. You can carry out all the tasks on the go.
- Landing Page feature and Conversion funnel: if you have an e-commerce site, this is a tool you should definitely go for. Getresponse helps you create your sales funnel easily with this feature. It is also highly recommended if you are into the promotion of events or webinars. This tool helps you achieve all of these easily and in an organized matter. In addition to the fact that you can track which of the funnels are converting best.
- Live Chat: Getresponse wants to ensure that you are not missing out on any new leads. This is why this feature was added. This tool will help you reply promptly to any question being asked by either your old subscribers or a new visitor. It fosters a smooth relationship with your customers.
- Provides a well-designed interface where you can easily obtain detailed reports on every activity carried out. If you want to have a deeper view into everything from your newsletters, campaigns, and automation.
CONS OF GETRESPONSE
- Access to automation only on the higher paid plans: with Getresponse, there is a limitation to what you can do on the free plan. To set up the automation workflow, you would have to subscribe to at least the Plus Plan. This is one of the limitations of Getresponse.
- Weak deliverability rate: Deliverability rate is an important point of concern in email marketing. Getresponse’s deliverable rate calls for improvement.
Those are the few things that stand against Getresponse. Asides from that, Getresponse is an excellent choice for your email marketing.
GETRESPONSE CUSTOMER REVIEW
- Name – Abhijit G
Online Tutor with about 51-1000 employees
Remark
“Overall, Getresponse website has given me a lot of pleasurable experiences. However, some of the striking features are the easy-to-use interface, tips and tricks, statistical analysis and marketing algorithm to mention a few.
The only challenge is the limitation in contact list capacity for the basic plan”
- Name- Joel O.
Manager strategic planning/new business development with 50 or fewer employees
Remark
“I love the fact that I was allowed to start with the free Getresponse plan. I am highly impressed with the general user interface. I do not have to struggle with building landing pages again. It is an awesome email marketing tool.
Nonetheless, Getresponse should improve on its resolution time and minimize the waiting time. I also believe they can do something about the pricing. It is fairly on the high side.”
- Eden A.
Property consultant with 50 or fewer employees
Remark
“Getresponse offers all the tools and features you need to build a new website, even if you are a newbie or not. It is easy to use and so far, I’m pretty pleased with it and I enjoy using the tools for my business. I do not have a problem with Getresponse so far”
- Josh S.
Certified Digital Marketing Specialist with 50 or fewer employees
Remark
“what I enjoy most about Getresponse is that they provide a lot of the tools that most beginner marketers are looking for. This allows for me, who has used Getresponse for some time now, to effectively teach others how to use it and they can start building out their marketing materials quickly.
I do not have any problem with Getresponse. Although, I will say that I wish Getresponse had kept up with the trends earlier in the past but it is good to see that they are doing more of that lately. That is a plus!
GETRESPONSE VS COMPETITORS
Of course, Getresponse has many competitors. We will look at the major competitions and how they compare with Getresponse
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Getresponse Vs. Aweber
Both are email marketing tools with excellent features. While Getresponse has 5 plans, Aweber has just 2- Aweber free and Aweber Pro. In Aweber’s free plan, you can use some basic autoresponders, unlike Getresponse which has no automated tool in its free plan. Getresponse offers a generous discount when you are upfront for a year or two.
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Getresponse Vs. Mailchimp
Getresponse offers some features that are not present in Mailchimp such as conversion funnels, webinars, and live chats. They both have strong autoresponder functionality. While Getresponse allows you to send an unlimited number of emails on your paid plans, Mailchimp’s free plan allows you to have up to 2000 contacts, and a monthly sending limit of 10,000 emails.
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Getresponse Vs. Sendinblue
With regards to pricing, Sendinblue has an edge over Getresponse. The more contacts you acquire on Getresponse, the more the price. Meanwhile, Sendinblue offers free unlimited contacts on all plans. Sendinblue does not offer features like webinars and conversion funnel that are available on Getresponse. Sendinblue pricing plan is based on the volume of emails sent and not the volume of contacts. It should also be noted that Sendinblue is quite strict and can withdraw its service to you if the opening rates for email sent is low.
Conclusion
Getresponse is a user-friendly and easy-to-use email marketing platform. Though it has its limitations, it is arguably the best you can make use of. If you are on the lookout for the best email marketing platform that will always be there for you even as a beginner or as a pro, then you should try the getresponse email marketing application.
I hope this has been informative and useful, kindly like, comment and share. Use the link below or click here to get started with getresponse.
