Today, we will be looking at a detailed comparison between GoHighlevel vs. Kartra.  The truth is that technology is evolving and that is why different providers are coming up with different software that can ease marketing needs. As a result of that, we now have a lot of software performing almost the same tasks.

And this leads us to get confused as to which of these tools we should go for.

We will consider two of the numerous marketing platforms in this article- GoHighLevel vs.Kartra

Both GoHighLevel and Kartra are marketing agency platforms that help agency owners and business owners run a hitch-free marketing process. They help you manage your sales activities, nurture customer relationships and boost your business growth.

Seeing that the two platforms work the same way, which of the two is preferable?

That is why in this article, I am going to show you a detailed comparison of GoHighLevel vs. Kartra.

I will take you through the main features, the differences between the two, and the pros and cons of the software.

Let’s get right into it.

 

What is Gohighlevel?

GoHighLevel is an all-in-one CRM and marketing automation platform for marketing agencies. The platform gives you the necessary tools and functionality you need to generate leads and sales online, white-label the entire software, sell it as your own at your price, and keep 100% of the profit.

Go high-level is a tool used to save time through business automation to make money. Go high-level is a new-age marketing tool and every marketer’s best friend. It is a must-have tool for agencies. That is because it is a combination of integrated technology and agency-focused licensing. With that, it has unleashed a world of profitable new device opportunities for agencies servicing the small business community.

Hence, Go high-level is marketing software for agencies. Go high-level helps you to easily track, manage and optimize your online marketing campaigns. Thus, helping you get the best results from your efforts. The tool will help sell your potential client and help you close deals.

Who can use Gohighlevel?

Go high-level is solely designed for agency owners and marketers who want to effectively manage their digital marketing campaigns for their clients. GohighLevel is for anyone looking to leverage software to develop, retain, and manage all your relationships with your leads, prospects, and customers.

It is for those who are ready to put in the work and time (or hire someone) to learn how to use the software to create automated systems for their businesses.

 

Features of GoHigh-Level

What are some of the features of GoHighlevel that help it perform effectively?

Marketing Automation

Gohighlevel has an amazing tool which is known as a workflow builder. Workflow builder is a visual tool that allows you to build amazing marketing automation for your clients and also marketing automation. The workflow was released in April 2021. It was the substitute for a campaign builder.

Membership sites

Gohighlevel has a membership platform that allows you to build a lot of free and paid courses. You can build it with unlimited numbers of users for your clients or agency.

You can customize and brand the membership area with the help of the built-in drag-and-drop editor. This platform allows you to drop the content to members.  You have full control over your membership area.

 Unlimited Sales Funnel pages

Looking for a powerful digital marketing platform that offers unlimited sales funnel pages? Look no further than GoHighLevel! With GoHighLevel’s intuitive funnel builder, you can create and optimize an unlimited number of sales funnels to help convert more leads into customers.

GoHighLevel’s easy-to-use templates and custom branding options give you full control over the look and feel of your sales funnels, while GoHighLevel’s powerful analytics tools make it easy to track campaign performance and improve future efforts.

 

 SMS Marketing scheme

Along with email, GoHighLevel has another powerful feature which is text messaging. There is nothing more powerful than reaching your customers and potential customers with a text message. One of the best features we like to implement for our customers is the Missed-Call Text Back feature.

The client can respond via text and you can get all the vital information. Then when you have time you can text or call them back. This way you do not lose the business.

This feature alone has saved small businesses countless jobs and payment gateway, you can rest assured that your customer’s information is safe and secure. Stripe is the preferred payment vendor on GoHighLevel and it is integrated.

If you already have a stripe account all you have to do is add your email address to the LeadConnector app and your Stripe account will be connected. If you do not have Stripe you can easily go over to their website and get an account set up in minutes.

 

Call Tracking

 GoHighLevel’s call tracking feature allows you to see exactly how many calls your campaigns are generating. And with GoHighLevel’s advanced reporting, you can track which campaigns and landing pages are driving the most calls and optimize your efforts accordingly. In the digital marketing space tracking is everything to a marketing company.

So having the ability to have your call tracking baked into the platform instead of using some third-party tracking solution and trying to piece together reports makes GHL a powerful CRM solution.

Conversion Tracking

GoHighLevel’s conversion tracking feature allows you to see exactly how many conversions your campaigns are generating. This is why GHL is so powerful because all your marketing tools are under one roof and they all talk to each other so this makes tracking your marketing funnel easy. Again having all your tools working together is great.

Google Analytics plus GHL conversion tracking will tell a better story about what is working and what isn’t because you will be able to see the customer’s journey from start to finish. You will be able to identify where they entered your marketing funnel, and how many conversations you had before they bought or did not buy.

 

What is Kartra?

Kartra is an all-in-one marketing platform that helps you run your online business with advanced automation. This software lets you turn on a host based on your recipients’ behaviors, such as watching a video or opening an email.

Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more.

All you need is an internet-connected computing device (Mac, Windows, Chromebook, Linux PC), and a recent version of any of the major browsers (Chrome, Firefox, Safari, Opera, etc.). Then, simply navigate to app.kartra.com, log in with the credentials you received when you subscribed, and start building your online marketing machine.

 

Features of Kartra

Here are some of the features of Kartra;

Marketing automation platform

With Kartra’s marketing automation, you can automate all your sales funnel. It also helps in campaigning analytics platforms.

Marketing page builders

With the page builders, you can build landing pages, squeeze pages, Sales pages, thank you pages, product launch pages, checkout pages, video sales letter pages, and more.

Affiliate management system.

Kartra has an affiliate system which you can earn commission from. You only need to sign up to the affiliate program and you get a customized link after. For every sale that is made through the affiliate, you have a percentage commission you earn.

Integration of various marketing software platforms

Kartra seamlessly integrates all of the above already, graphic designers. Kartra’s professional, stunning templates are designed to convert for pages, emails, and forms, and take care of that for you.

Other features include;

• Split testing and link tracking software,
• Calendar and appointment scheduling software,
• Kartra help desk ticketing systems, including live chat video hosting (with advanced marketing features)

Gohighlevel vs. Kartra: pricing

Let’s compare GoHighlevel and Kartra according to their pricing details;

GoHighlevel Pricing

The starter Account: $97 per month

This account is great for those that want to use Gohighlevel for just themselves. It does not have any requirements such as HIPAA compliance or a white-label App.

 

The Freelancer Account– $297 per month

This account is a good option for those that want to use it for their agency and their clients. A freelancer account offers you all the features you would get in a starter account. In addition to these features, a freelancer account comes with unlimited sub-accounts and it can also be used to white-label the desktop app. For you to do any premium upgrades, you will be required to have this freelancer account.

 

The Agency Pro Account: $497 per month

This pricing plan allows you to resell Gohighlevel directly while using your brand. With this pan, you can freely come up with a set of price plans that you desire and also determine the set of features you want the app to have.

Pro Account consists of advanced API access, split testing, AI Conversational bot as well as other great features.

 

Kartra Pricing plans

Kartra Starter Plan – $99/month

With a limit of 2,500 leads and 15,000 emails, this Karta plan is designed for small businesses beginning to build email marketing lists

 

Kartra Silver Plan – $199/month

It has a lead of 12500 and its emails are unlimited. Most of the features in these plans are unlimited. Unlimited team members, membership sites,

 

Kartra Gold Plan – $299/month

It has 25000 leads, 5 custom domains, and all the unlimited features in Kartra Silver Plan.

 

Kartra Platinum Plan– $499/month

This plan has 50,000 leads, 10 custom domains, and all the unlimited features in Kartra Gold Plan

 

Gohighlevel free trial

GoHighlevel allows a free trial of 14 days. During this 14-day GoHighlevel free trial, you are entitled to all the features of the GoHighlevel payment plan you choose. For example, if you choose the Agency pro account, you will enjoy all the features of that plan for 14 days.

After which, you will have to make your payment. Note that to begin with the free trial, you would need to enter your credit card.

Kartra free trial

Kartra offers a 14- day trial that allows you to try out the platform before you commit to it, although, you will need to pay $1 to test their 14-day trial. Hence, it is not a free trial. You have to pay $1 to go on their 14 days free trial which is unlike GoHighLevel.

Pros of Gohighlevel

• Powerful CRM software
• Done-for-you funnels and emails templates in form of Snapshots
• The software continues to get better after every update
• Editor balances ease of use with flexibility
• Easy to navigate dashboard and interface

 

Cons of Gohigh-level

• It has a high learning curve.

It’s difficult to sign up on Gohighlevel and master everything about it immediately. It will take a while for you to understand how it works. After you have understood it better, you can now set up the front and also backend parts of your business.

• It doesn’t have an A/B that is inbuilt
• Stripe is the only channel through which you can make payments
• Some features get missing in the process of updating the existing ones.
• It does not have a predictive dialer

 

Pros of kartra

• Ease of Usage
• Complete Sales funnel tools
• Done-for-you marketing assets

 

Cons of kartra

• Not recommended for physical products
• Can be quite expensive for small businesses
• The starter plan is quite limited
• Lacks inbound Marketing

What is an All-in-one marketing platform?

An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. It promotes multiple digital marketing tools for SMBs as part of one comprehensive package.

Why need an all-in-marketing platform?

You need an all-in-one marketing platform for the following reasons;

• It is easier to access your data from one point
• You can provide a better user experience for your clients.
• It saves you time and money. This is because you would not need to purchase different marketing tools. You have all you need at one point already.
• Most all-in-one platforms do not need any coding knowledge. They are always easy to navigate.

 

Which platform should you use between Gohighlevel vs. Kartra?

Kartra is the best all-in-one marketing automation tool. Their sales funnel builder has proven to be a unicorn. Unlike other sales funnel design tools, its integration into WordPress is very easy. Kartra has multiple videos on how to use it efficiently. It has a sane analytics and email automation system.

 

Conclusion of Gohighlevel vs. Kartra

In conclusion, Gohighlevel vs. Kartra both come highly recommended for building sales funnels, running automated email campaigns, and managing your business. GoHighLevel is best for agencies, B2Bs, and sales teams, and Kartra is best for solopreneurs for marketers, and creators.

Kartra provides an all-inclusive system to help you create, market, and launch your online business quickly.

GoHighLevel is more focused on helping marketing agencies scale and manages multiple client accounts while giving them everything they need to generate more leads and sales online.