How does ClickCease Prevent Click Fraud?
In this article, I will be sharing with you how ClickCease works and how it prevents click fraud. Click fraud is a big challenge in the advertising world. It is often carried out by criminals and competitors.
They make it look as if several people are clicking an ad whereas they are only using automated clicking programs. This is done to deceive the advertiser and also exhaust his advertising budget without any customer to show for it.
I will be showing you things you need to know about click fraud, how clickcease works, and also how to prevent click fraud.
Let’s get started.
Table of Contents
What is Click Fraud?
Click fraud is the practice of artificially inflating traffic statistics for online advertisements. This is done by clicking ads intentionally to drive up the advertiser’s cost. It is a common term among pay-per-click users. Click fraud is a type of ad fraud carried out by bad people to boost a publisher’s revenue.
When an advertiser wants to use the pay-per-click advertising model, he has to pay the publisher an agreed fee for each click on their ad. The advertiser begins to anticipate potential customers that will click his ad.
Click fraud sets in when instead of potential customers, an automated clicking program is been set up to continue to click the ad. This action in turn creates an illusion that a large number of customers have seen and clicked the advertiser’s link. Unfortunately, none of the clicks leads to conversion thereby resulting in wasted ad and money.
Click fraud is carried out to drain the advertiser’s budget on advertising. Cybercriminals usually harness this opportunity to boost malicious websites higher than the rest. Getting more rankings and making their websites look more legitimate is their goal.
The issue of click fraud has been widely reported. These criminals have helped people to inflate likes and followers on social media. They have even used this same technique to rob people of millions of dollars.
Is it Possible to Protect a Website from Click Fraud?
Yes, it is possible. According to Clickcease, a provider of click fraud detection software, some industries click fraud affects, prominent ones are, photography, pest control, locksmithing, and plumbing. Nevertheless, click fraud affects virtually all industries.
Over the years, Clickcease has been a great solution to click fraud on ads. No matter how long you have been defrauded while running ads for your website. Those fraudulent activities will stop immediately after you activate them on your website. Clickcease prevents invalid clicks and ensures that your budget for an ad is kept intact.
How Can You Prevent Click Fraud?
Here are a few ways you can prevent click fraud on your ads
Check out the metrics of your ads regularly
Any time you want to run an advertising campaign that is paid, you will see some analytics that is closely related to your ads’ performance. The important metrics you have to keep an open eye on are conversion rate and click-through rate (CTR).
Don’t also forget to keep a close watch on your PPC analytics. At any point you begin to notice click fraud, your merits will show it. Whenever you notice that your CTR suddenly spikes out of nowhere, and you don’t notice any change in your conversion rate. This is likely click fraud. You have to step action immediately to resolve it
Focus on your ad targeting
Paid ads often allow you to target a specific set of people with your ads. For instance, google ads allow you to create custom audiences that you want to reach out to. There are different options you can choose from including age, gender, location, etc.
Your protection against click fraud increases when you focus on your ad targeting. This method works because those perpetrators of click fraud will most likely be outside your target audience. It will prevent them even from seeing your ads.
Also, when you focus on your target, it helps to conserve your resources by reaching the expected people, not an irrelevant audience.
Exclude suspicious IPs
Whenever any click is made on your ads, the IP address accompanies it. If you notice suspicious activities among your ad clicks, you can verify the source it came from.
When you observe that a lot of clicks are coming from a few IP addresses, and no conversion is accompanying it. It is most likely a click fraud.
After you have experienced this, simply go into google ads and set up IP exclusions. This will highlight suspicious IP addresses and block them from seeing your ad again.
Invest in click fraud prevention software
Observing the above-listed preventive measures can be a bit difficult to manage. To reduce the stress of these routines, you should invest in click fraud prevention software.
When you have the right tool in your hand, cutting down fraudulent clicks becomes easy. It will help you detect fraud bots and block them from clicking on your ads.
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What are the common types of click fraud?
There are several types of click fraud that different people commit.
- Click fraud bots. This is when clicks are generated by using bots to automatically click on ads.
- Pixel stuffing; this occurs when publishers load 1×1 pixel ads on a website. They can easily combine several ads just in one view. End users may not realize this, but they are viewing several ads at a time. And this generates more revenue for the hosting site.
- Ad fraud: publishers engage in this type of click fraud by creating websites that host different banner and text ads and this in turn channels fake clicks to generate more revenue.
- Ad stacking: this method is similar to pixel stuffing. Ads are often not seen by the end users but several ads are packed into each other.
- Click farms: several organizations employ people to click on ads all day. This is possible where the labor is cheap.
- Competitor’s click abuse: Often, a competing organization goes on to continuously click on your ads just to increase your expected advertising cost. Which in turn affects the revenue of your business.
- Location fraud: usually, perpetrators try to avoid detection so they go ahead to use VPN to change their exact location to somewhere else.
There are few other click fraud types, it all depends on those carrying the fraudulent activity. They can combine 2 or more types of click fraud to achieve their goals.
How Does Clickcease Detect Click Fraud?
ClickCease’s Click fraud detection Algorithm is designed to protect both your ads and your budget. It detects fraud by examining multiple data points. Also, it usually carries out a real-time calculation to determine when fraudulent clicks are done. Whenever it discovers that the data points don’t align, then that is a suspicious sign that indicates that action must be taken as fast as possible.
Clickcease click fraud detection algorithm registers a lot of pure indicators for click fraud activity. These pure indicators range from IP address to user behavior. All these are been analyzed in detail. For as many clicks that are been carried out on your ads, Clickcease allocates a threat level to them based on the fraudulent indicators discovered.
How Does ClickCease Prevent Click Fraud?
ClickCease is generally known as an impression and click fraud detection and protection service software. It does a good job of protecting Google ads and Bing by using these leading detection algorithms to block fraudulent IPs automatically.
Clickcease is a great tool for protecting Facebook Ads campaigns. It doesn’t waste time detecting and excluding fraudulent and malicious audiences.
Clickcease is the best choice when it comes to helping businesses detect and prevent fake clicks, bots, and other harmful visitors. This is to ensure that your PPC campaigns are not in vain but successful. With the help of machine learning algorithms, clickcease can easily monitor and analyze your PPC clicks.
Therefore, it quickly identifies and separates fake clicks from real ones.
Fraudulent IPs are recorded and sent automatically to your Google Ads exclusion list. This will go a long way in ensuring that your PPC budget is spent on real visitors.
Clickcease can supply in-depth information on the differences between harmful clicks and visitor clicks. It can do this with the help of device mapping, fraudulent heatmaps, campaign keyword analysis, ad placement analytics, and a lot more.
Furthermore, clickcease allows you to record or replay screen recordings of visitors on a particular landing page. With this, you can study the behaviors and detect if they are humans or not.
It is worthy of note that Clickcease is not in any way affiliated with any search engine or an independent provider. However, it can work with any third-party platform or custom site just to help in preventing click fraud.
What are the Benefits of Using Clickcease?
The benefits of using clickcease include,
You can save your money 24/7
When there is automatic ad fraud and click fraud protection that protects you 24/7, you can rest assured. Nothing like a wasted budget on clicks from malicious people or bots that will be able to harm your business.
Outsmart your competitors by improving your ads
With clickcease, you can replay a new user’s mouse recording on your website. Monitor their ad copy and daily position. With this knowledge, you can beat your competition by improving your ads when needed.
Acquire accurate information
You can access your robust click fraud dashboard and go through the details of every click on the ad. You will be able to monitor your campaign health. On clickcease, you can gain access to information like browser, ISP, time, location, device, keyword, and a lot more.
Customize
All businesses cannot be the same neither can all fraud be the same also. Clickcease has some features that will ensure a higher level that filters for click fraud. These features include custom thresholds, device detection, Geo-targeting, and several others.
Alternatives to Clickcease
Let’s compare clickcease with its competitors.
Clickcease Vs. Lunio (Formerly PPC Protect)
- Lunio works just like Clickcease as it is also used to protect Pay-per-click ad campaigns.
- While Clickcease can be used on any platform, PPC works with Google Ads alone.
- Clickcease has a mobile app and iPhone app version, alongside its web-based version. On the other hand, PPC Protect only has a web-based version
- PPC Protect has better accuracy in tracking human click frauds compared to ClickCease. ClickCease performs better with bot detection.
- PPC is a better tool for eCommerce management than ClickCease
- Clickcease has the keyword research tool while PPC does not
- The Pricing plan of PPC is not made available until you sign up for the platform
- Both tools come with a free trial.
ClickCease Vs. ClickGuard
- ClickGuard also works solely for Google Ads.
- They both have a mobile app, desktop, and web version.
- ClickGuard helps you to reconstruct your ads for better lead conversions. Clickcease works with the ads you create.
- ClickGuard has a more detailed analytic report. It also monitors post-click analysis.
Pricing for ClickGuard-
- ActiveGuard- $74/month
- PremiumGuard – $99/month
- EliteGuard – $124/month
ClickCease Vs. Clixtell
- Clixtell is also a fraud detection software that can be used on any AdWords.
- Like Clickcease, Clixtell also offers a Customer Relationship Management (CRM) feature. Clickcease is majorly for advertisement campaigns.
- Clixtell can also be used to detect fraudulent calls whereas Clickcease does not offer that feature.
Clixtell Pricing
- Basic- $10/month or $96/year
- Standard – $30/month or $288/year
- Advanced- $80/month or $768/year
TrafficGuard vs Clickcease
- TrafficGuard detects fraud quickly even before it is reflected on your ads. On the other hand, with Clickcease, fake IP addresses might click on the ads before they are blocked.
- TrafficGuard is a 3-layer ad protection platform.
- The free trial for Trafficguard comes with few features unlike with ClickCease
- Customers find it easier to navigate their way around Clickcease, unlike Trafficguard. TrafficGuard does not provide many details on how the platform works.
- Clickcease works on all platforms but Trafficguard only works for Google ads.
- You cannot get many details about Trafficguard Pricing until you sign up. However, the pricing begins from $50/month
Adjust vs Clickcease
- Adjust is not just a fraud detection platform, it also functions as a cybersecurity platform and a customer retention software.
- Unlike Clickcease, Adjust only works with Google ads.
- Adjust removes the activities of bots completely from the ads
- The User Interface is a little bit complicated compared to Clickcease
ClickCease Pricing
The Clickcease software comes in three payment plans which are:
- Clickcease standard
- Clickcease pro
- Clickcease advanced
Clickcease standard- $59/month
The Standard Payment Plan offers:
- Up to 5,000 clicks (this is a fixed rate); under this payment plan, there are 5000 clicks available for you
- Protection for 1 website
- Automatic IP blocking: you get to enjoy this also under the standard payment plan, whereby, IP can be blocked automatically and with ease.
- Conversion tracking: which is the measurement of media performance with campaign key performance indicators Is also available under this payment plan
- Session recordings. You can record and document all stages of the ads.
- Bounce detection. this payment plan consists of a small program that helps you find bounced/invalid email IDs. When you send mail to a recipient and the recipient does not exist, you will get a return mail.
- Account Sharing- You can share the Clickcease account with other people
Clickcease pro- $79/month
The Pro payment plan price differs according to the desired number of clicks.
The Pro Payment Plan offers everything in Standard, including;
- Up to 10,000 clicks (number may vary): – unlike the standard plan, you get double. You can enjoy as many as 10,000 clicks
- Protection for up to 5 websites
- 10 words Adspy
- Unlimited domains. You get to create as many domains as you want.
- Cross-domain blocking; You can block any IP address across all domains that you register.
- Account overview. You will be able to see details of your account from the activity dashboard
- Dedicated account manager: – This plan comes with a dedicated account manager that can help you resolve issues anytime.
- Automatic IP blocking: Even before you see the fake IP, it automatically blocks it off.
Clickcease Advanced – $109/month
This feature includes everything in Clickcease Pro, including;
- Protection for up to 30 websites
- 100 words Adspy
- White-label exportable reports
- Multiple domain setups
- Account management
Regardless of which plan you choose, all the plans include unlimited Google Ads accounts, 24/7 support, and cancel-any-time policies.
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Clickcease 7-day Free Trial
All the Clickcease plans come with a seven days free trial. This means if you are looking to subscribe to the Clickcease Standard, Pro, or Advanced plan you can sign up for an initial 7-day free trial.
This can afford you the opportunity to use and decide if Clickcease is right for you.
Click here to try Clickcease free
FAQs about Clickcease
Does Clickcease work in all countries?
Yes, it works perfectly in all countries. It works with any website. Over 2,000,000 campaigns worldwide are protected by ClickCease
On what platform does clickcease prevents click fraud?
Currently, this software prevents invalid traffic on Google ads(AdWords), Google Display Network (GDN), YouTube, Gmail, Facebook Ads, Facebook Audience Network, Instagram Ads, and Bing Ads also known as Microsoft Ads.
Work is going on to include more platforms on this list.
Conclusion
There are several algorithms and solutions everywhere in the market. However, none of them can protect your ads as much as ClickCease’s Click Fraud Detection Algorithm can.
Clickcease was created by bright minds, creative thinkers, and leaders in the industry.
In summary, clickcease is a go-to for providing solutions against click fraud. It has been equipped with the needed tools to work effectively. It works just fine with your existing system. If you are still skeptical about all clickcease has to offer, you can kick start by signing up for the free trial.
In this article, you have been able to understand how Clickcease works and most importantly, how it prevents click fraud.
What are you waiting for? Hurry up now and start a free trial
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