PPC Protect Review (Now Lunio): Details, Pricing, & Features

In this article, I will be sharing PPC Protect Review (now Lunio). You will see how PPC Protects works and how it prevents click fraud. Click fraud is one of the major threats that advertisers experience in this digital age.

Millions of digital agencies are investing several billion in pay-per-click ads every single year. The threat is conspicuous, everyone can see it.

In recent times, advertisers have relied solely on different ad networks such as Google to protect from click fraud. Malicious entities have stepped up their games. They now make use of higher technology like automated clicking software and bots to engage in clicking Google ads or Bing ads.

That is why in this PPC Protect Review, I will show you how PPC Protect can effectively keep you out of this click fraud. I will share with you the features that make it work, pricing plans, pros and cons and everything you need to make an informed decision about PPC protect.

Let’s get started.

What is PPC Protect (Now Lunio)?

PPC Protect is a click fraud detection and protection software for PPC. It is a software-as-a-service that provides advanced Google Ads click fraud protection for big corporations all over the world.

In the digital marketing industry, PPC Protect is one of the prominent services available. It is a Click fraud detection service that is based in the UK. Having begun operation in 2016, it has carried out research and has put into use the analytics as well as the heuristic detection algorithms.

PPC Protect is an anti-fraud solution that is designed to detect and protect against any fraudulent activity.

These frauds can be carried out by bots, malicious click farms as well as unethical competitors. It is a platform that has been automated to remove any invalid and illegal traffic from your campaigns.

PPC has been designed to structure around an agency’s approach.

It is flexible and helps to monitor either single or multiple domains with the aid of a web-based dashboard. PPC Protect consists of real-time IP address, AI algorithm, device blocking, and detection via proprietary self-learning.

PPC Protect helps you to monitor every traffic coming into your domains. If any activity looks shady, there is a reporting algorithm that has been put into place to send signals to you. Automatically, the suspected IP address will be blocked from accessing or even seeing your Google ads.

Furthermore, PPC Protect also protects the innocent users of your website from illegal leakage or infiltration into their accounts or details. It has been designed to maintain complete GDPR compliance. It also meets new EU guidelines on user data security.

 

PPC Protect Review (Now Lunio): Does it work?

One of the essences of this PPC Protect review is to make you understand how PPC Protect works. This solution is a perfect option not just to eliminate click fraud on your ads but to also blacklist every suspicious IP address.

Even if they change their IP addresses, the algorithms that have been designed will still be able to identify them.

There are numerous testimonies of users on how this amazing solution had helped them. PPC Protect is a go-to for large corporations and small business owners.

 

How does PPC Protect (Now Lunio) work?

Let’s examine the way PPC Protect (now lunio) works in ensuring there is no click fraud.

Integration

For PPC Protect to work effectively, all users must integrate their Google ads account. This will give PPC Protect permission to edit their account options. After this has been done, PPC Protect will automatically add or remove all IP addresses from the account’s blacklist.

This step is very important, it will permanently stop fraudsters from accessing your ads in the future.

Data collection

The next step is to make sure that your campaigns have a unique tracking template. This template will be installed so that PPC Protect can record all activities of visitors on any of your campaigns.

All the recorded data which includes the device ID, location, IP address, and also the user agent will be transferred to the click fraud protection service.

Data Analysis

Once the data collected have been transferred to the Click fraud protection service, the service will cross-reference between millions of other logs and clicks from other users. Thereafter, it will decide whether an IP address should be excluded or not. If it detects any fraudulent IP, it will immediately add it to your Google Ads blacklist.

Blacklist

When the IP address is detected as fraudulent, it will immediately add it to your Google Ads account exclusion list. This is done using the secure Google API connection. Any person sent to the exclusion won’t be able to see your ads anymore.

Continuous Analysis

As long as an IP address is blocked, the analysis will not end there. The user might decide to change their IP address using a proxy or mobile network. The system will still be able to identify their unique device and fingerprint and block them again. This continuous analysis will help you to be one step ahead of those fraudsters.

PPC Protect Review: Is PPC Protect (Lunio) legit?

 

PPC Protect is an amazing choice when it comes to detecting, analyzing, and blocking any click fraud from any source. It helps you protect your ads and PPC budget no matter how advanced the bots or malicious automated software is. It is the real deal in the delivery of quality services to its users.

 

PPC Protect Review: Is PPC Protect (Lunio) worth it?

PPC Protect is an amazing solution that stands to be the most IVT detection technology. It is one of the best automatic real-time protection across all channels. With ease and continuous analysis, it brings a permanent end to click fraud.

You get to enjoy privacy to the core with the help of Fully GDPR and CCPA. Sitting down physically to monitor fake traffics on your ads is no longer necessary. PPC Protect will automatically block fake IP addresses or clicks.

You don’t have to bother about PPC Protect blocking genuine IP addresses, it has been designed to identify real IP addresses.

 

PPC Protect Review:  Features

There are some notable features in PPC Protect that helps the tool easily detect and protect your ads from click fraud. Some of them include;

AI Detection

One of the most important features of PPC Protect is artificial intelligence detection. PPC Protect also uses machine learning to detect if a click is fraudulent or not. Some click fraud services out there only block IP addresses after three to four clicks. This usually leads to a poor conversion rate.

When users share their IP addresses on various networks and they are blocked after a few clicks, that is not good enough nor does it make sense. PPC Protect monitors every click for any suspicious activity. Immediately PPC Protect confirms these suspicions which are red flags, it blocks the IP.

API Access

When you compare PPC Protect (Lunio) with its competitors, one feature that stands out is that you can use Google API access when connecting to your account.

This simply means that they won’t be able to work on any of your campaigns. The API access will only allow them to add and remove IP addresses from your blacklist.

24/7 Support

PPC protect has an amazing support team that is always ready to help users. From the initial signup down to the integration, they are ready to go all out to help you.

Their support is majorly based in the UK. These support teams work with the company, they don’t just outsource staff that read scripts to users. This feature makes it easy to have direct contact with the company.

White-label reporting

This is another outstanding feature of PPC Protect. Whenever you work with clients it’s cool for you to be able to send them fraud reports with your logo on them. This feature allows you to be able to add your logo, color, and other adjustments. It makes it so easy to produce these reports.

 

Why is it important to protect your ads?

Knowing why you should protect your ads will give you a better insight into why you need an anti-click fraud tool like PPC Protect.

Big businesses are now taking click fraud seriously.

The emergence of click fraud, and ad fraud is gradually becoming an issue of concern to large agencies, corporations, and also ads networks. Some companies spend as much as millions of dollars a month just for ads. It has become imperative that you take a good look at protecting your PPC campaigns also.

 

Big companies like P&G and Unilever are not relenting in their efforts to minimize and completely eradicate their exposure to ad fraud.

Small businesses like SMEs are now in the spotlight and they have to be more aware of the scale of an issue on the ground. Generally, they don’t have much ability to defend themselves against fraud. Large corporations and SMEs must harness the opportunities in software that protects the PPC model.

 

Bots are getting more difficult to spot.

There is an estimation that about half of web traffic is automated. 25-30% of this half is been controlled by malicious and fraudulent agents. The sad part is, as the technology and expertise behind these bots are upgrading and improving, the harder it becomes to spot them. Your Google algorithm as well as your PPC ad network might have a hard time protecting you from all these fraudulent activities.

 

Click fraud and ad Fraud are hitting new heights every year

Every year, high-profile ad fraud networks like 3ve and Methbot are been taken down. Nevertheless, there is still to a large extent a higher level of practicing PPC fraud.

A study was carried out by the University of Baltimore in the year 2020. They discovered that marketers are at a loss of $27.3 billion due to click fraud. Since the potential for making a profit is huge, small-scale click fraud is also making moves to exploit people.

No matter how relatively simple a click fraud bot is, it can make its developers a reasonable and tidy income.

 

Allowing fraudsters to take about 20% of your marketing gain is not good enough.

To be sincere, any amount you lose to fraudsters is too much no matter how little. This data shows you that the average PPC ad campaign loses between 15-30% to fraudulent practices.

The average of these is about 20%. These findings affect a large number of industries, not just the ones you see as prime targets.

Whatever the amount you are spending on your PPC, you won’t feel good to know that 20% of your budget is in the pocket of devious fraudsters.

 

What are the Benefits of Using PPC Protect (Lunio)?

Protection against Click fraud

PPC Protect is one of the great solutions that have been built to detect and war against click fraud. This click fraud can destroy one’s PPC campaign. PPC Protect can help you to unveil all click fraudsters that are illegally clicking your ads.

These fraudsters can be may include all the disappointment and frustration in their dealings with the advertisers. It ensures that all the clicks on your campaigns are authentic.

Block IP Addresses

PPC Protect is designed with a system that can help you to identify, block and blacklist IP addresses that are used in the generation of fraudulent clicks.

This system gives advertisers the ability to be able to prevent malicious entities from making fraudulent clicks or damaging the whole PPC campaign.

Automatically Adapt to new instructions

PPC Protect is an amazing AI click fraud Protection solution. It utilizes an advanced machine learning algorithm. Advertisers are free to create their own rules and sets of instructions depending on the type of business and industry they run.

The software learns those rules and it automatically performs operations to discover illegitimate ad clicks.

Ad Traffic Monitoring

PPC Protect allows developers to track not just the traffic coming in but also the traffic going out. They can easily check any visitor on the website even though they are yet to click the PPC ad.

With the ability to track web traffic, advertisers can cut off perpetrators of click fraud immediately before they even take action.

Continuous protection

PPC has been designed to run 24 hours a day and 7 days a week just to make sure that your ads are fully protected. It has a 99.97% service level agreement. It is built on Amazon’s AWS infrastructure.

There is no cause for alarm. You are sure that your ads are in safe hands.

 

What advertising platforms does PPC Protect (Lunio) work with?

PPC Protect has been designed to be compatible with several platforms. These platforms are frequently used by Advertisers and digital marketers.

The platforms are Google Microsoft Ads Facebook LinkedIn Twitter Instagram YouTube Tik Tok Quora Snapchat Pinterest Outbrain Baidu Adroll Naver YandexYahoo and many more!

PPC Protect (Lunio) pricing and payment plans

PPC has just two pricing plans which are

Basic-  $39 / month

• 5000 Ad clicks
• Unlimited Ads accounts
• Automatic IP blocking
• 24/7 monitoring
• Real-time Detection

Standard-  $55/month

This pricing plan includes everything in the Basic plan including;

• 10,000 Ad clicks
• Rules customization
• Smart exclusion list
• Professional support

Professional – $119/month

This pricing plan includes everything in the standard plan including

• 100,000 Ad clicks
• Personal Account Manager

 

PPC Protect Free Trial

Each of the three pricing plans in PPC Protect comes with a 14-day free trial. With that, you can explore any of the plans for free for a period of 14 days. On completion of 14 days, you will be have to pay for the plan you sign up for.

Note that signing up for the 14-day free trial does not require you to input your credit card.

PPC Protect Alternatives

Let’s compare PPC Protect with its competitors.

PPC Protect vs Clickcease

ClickCease works just like PPC protect as you can also use it  to protect Pay-per-click ad campaigns. While you can use Clickcease  on any platform, PPC protect works with Google Ads alone.

Clickcease has a mobile app and iPhone app version, alongside its web-based version. On the other hand, PPC Protect only has a web-based version

PPC Protect has better accuracy in tracking human click frauds compared to ClickCease.

ClickCease performs better with bot detection.

PPC is a better tool for eCommerce management than ClickCease.

Clickcease has the keyword research tool while PPC does not

Both tools come with a free trial.

Pricing

ClickCease

• Standard – $50.00/ month
• Pro – $75.00 / month

 

PPC Protect vs Clixtell

Clixtell helps to protect Google ads from click fraud. It also excludes invalid IPs and blocks fake clicks. These will help you to acquire more customers and also manage your PPC budget.

When you compare PPC Protect with clixtell, one feature stands out which is the use of Google API access when connecting to your account.

This simply means that they won’t be able to work on any of your campaigns. The API access will only allow them to add and remove IP addresses from your blacklist.

Pricing

Clixtell

• Basic | Click Monitoring $15.00 1 user(s) / month
• Standard | Automated Click Fraud Protection $50.00 1 user/ month
• Advanced | Automated Click Fraud Protection + Click To-Call Ads Tracking $60.00 1 user(s) / month

 

PPC Protect vs ClickGUARD

ClickGUARD was designed to use not just for those that want to stop losing money on click fraud. It is also for users who demand accountability, and complete control over their ad traffic.

ClickGuard also works solely for Google Ads. They both have a mobile app, desktop, and web version. ClickGuard helps you to reconstruct your ads for better lead conversions

PPC protection assists you in improving your Google Ads performance. It has 14 days trial and you don’t have to drop your credit card details. With PPC Protect. You can boost your campaign profitability by blocking fraudulent clicks on your ads.

Pricing

ClickGUARD

• Alert GUARD $39.00 unlimited user(s) / month
• Active GUARD $59.00 unlimited user(s) / month
• Premium GUARD $79.00 unlimited user(s) / month
• Elite GUARD $99.00 unlimited user(s) / month

How to get started with PPC Protect

• Sign up for PPC Protect. You can begin with your free 14 days trial.
• Follow the guidelines in the integration tab religiously. Start by connecting your Google ads account with the help of an API connection. Don’t forget to disable your AdBlock extension. Because it might disturb the authentication process.
• Copy and paste the special tracking template into your Google Ads account at the level of the account

Now, you can get started!

 

Does PPC Protect work in all countries?

PPC Protect is the leading click fraud detection software for your PPC campaigns. You can begin your automation protection journey in just 3 clicks. This will in turn give you more leads and save more money.

It is a software that is currently helping online marketers to run PPC campaigns of any size. PPC Protect is protecting over 35k Google ads accounts in over 130 countries of the world.

 

Pros of PPC Protect

• PPC protect is simple to use. Its ease of installation is outstanding. It is as easy as clicking your mouse a few times. In no time, your details are imputed and PPC Protect is ready to protect your PPC ads
• It has an affordable pricing plan. There are three pricing plans and small businesses can easily go for the one they prefer. They can start at a lower tier and advance as their business and income grow.
• PPC Protect has an excellent learning capability. There is a machine learning algorithm that has been put in place to help you analyze your ads.

 

Cons of PPC Protect

• There are no automated refund requests. PPC Protect does not support this because of the low success rate of automated requests. You can only submit your request once every 60 days.

 

• No Bing supports. This is a big limitation of Bing. Customers have been lodging their complaints regarding the fact that it does not support automated IP exclusions. Bing API will only allow  PPC Protect to block 100 IPs .

What are PPC Protect users are saying?

Before we wrap up this PPC Protect Review, let’s look at some of the feedbacks from users.

• John L. Prater

We implemented PPC Protect at our agency a couple of months ago after switching from another provider. The support and guidance from them have been excellent and our clients have seen fantastic results, with a phenomenal return on the cost of the software. 100% would recommend them to anyone running google ads.

• Cody

After dealing with click fraud and feeling like I was just flushing money down the drain, I was happy to find a solution to my problem in PPC protect. I’ve been impressed with the product so far and will use them on my other projects. Also, huge fan of the simple install, as I’m not that technical of a person.

• Edward C. Myers

The software gives us a great insight into our paid search activity and all the money that we have been wasting! Simple to use but also powerful at the same time. Shout out to Sam on the support team for helping with our integration issues.

• Sander Deschepper

PPC Protect saves a lot of money for our clients, easily worth the investment several times over. Fantastic support team and very knowledgable too, now our go-to click fraud solution for all new clients.

 PPC Protect Review: FAQs

These are some questions that people ask about PPC Protect –

What type of Ads account does PPC Protect work for?

PPC protect only works for Google Ads

Can I switch between any of the pricing plans?

Yes, you can either upgrade to a higher plan or downgrade.

Is there any discount in PPC Protect?

Yes. if you subcribe to the annual plan, you enjoy 20% discount.

 

PPC Protect Review: Conclusion

PPC Protect is a unique solution among other click fraud protection software. The ease of use, the low pricing plans, and its features like AI detection had made it one of the best in the digital marketing world.

Large organizations as well as SMEs can easily harness this opportunity and made use of this solution to their benefit.

At the end of this PPC Protect Review, you now understand why you need a PPC protect for your website ads. Nothing is more relieving than the fact that whatever amount you spend on your Pay-per-click ads is worth it.

Check out the features of the two pricing plans and begin with the one that suits your business more. Probably you are not sure yet, you can begin with the PPC protect free trial.